How to design an efficient Trade show booth
by
Graham Stewart
Huge numbers of attendees keep in mind an organization’s trade show booth more readily than what they announced or presented. With so much involved with your trade show display, you have to take it seriously. There are a few questions you need to ask before designing your booth. These are associated with the size of the show, booths that you have done in the past, what the booth of your competitor look like, and what you are planning to show the attendants. Let’s have a look at each of these to assist you to get the most of your booth.
Size of your booth for the Trade show
Trade show booths are of different shapes and sizes. Large shows such as the Consumer Electronics Show call for large booths. CES show booths are notorious for being multi-million dollar ventures that take up huge amounts of space and are attractive on its own. At the 2011 show, companies such as Sony and Panasonic had booths that were bigger than most of the biggest booths in the smaller shows.
Well, not every trade show booth should be of this size. If you are not involved in a million dollar show, then don’t design a show booth that covers an area of thousands of square feet. Nonetheless, you want to make your booth big enough to entice the eyes of the customers. So how big should you make it? This is where collating with other displays make sense.
Collate your trade show booths with other booths
While designing a show booth, it is vital to look at what you have done in the past and what your competitors are doing for the show. By looking at what your organization has put out before, you may try and maintain any established themes. Brand retention is also applicable on the displays and also on product development. If a distributor or attendee can identify your organization without thinking, you are more likely to get them into the booth to listen to your presentation.
Looking at the booth of the competitor is important to be competent. You don’t want to develop a reputation of being obsolete or not having a booth that is somehow similar to the competitors. By analyzing their past booths, you may get a feel for what they might bring in the upcoming show. Don’t copy their designs, but remember, and make something with a similar theme. For instance, don’t close off your booth when everybody else is going for open air display solutions.
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